You are transitioning from a traditional "brick-and-mortar storefront that accepts credit cards to a new e-commerce storefront. Which payment method would be most appropriate during the transition?
A. Cash on delivery (c.o.d.)
B. Open Buying on the Internet (OBI)
C. Credit card with offline processing
D. Advance payment using check or money order
What aspect of e-commerce marketing most significantly differentiates the use of a niche marketing strategy from that of a global marketing strategy?
A. Advertising media choices
B. Common customer interests
C. Products and/or services offered
D. Geographic distribution of the customers
Alcazar wants to host three Web sites on the same computer, and to use SSL for transactions on each site. Which of the following methods for hosting multiple Web sites would be most suitable?
A. Use three separate ports.
B. Bind three IP addresses to the server.
C. Use three separate host header names.
D. Use server virtualization software to run multiple operating systems.
Which of the following is a common design principle for a frequently asked questions (FAQ) page on an e-commerce site?
A. Use frames so that the page can be viewed easily.
B. Keep the page design simple so that it is easy to update quickly.
C. Use dynamically generated HTML so that the page is easy to update quickly.
D. Design the page so that it provides all the information about the company's products.
Vera's new e-business failed in its second year because inventory levels were constantly depleted and she was unable to satisfy order fulfillment. The most likely underlying reason for the failure may be that Vera's business plan did not address:
A. customer demographics.
B. supply chain management.
C. inventory storage requirements.
D. marketing strategies and tactics.
Which of the following requires you to provide redundant Internet connections to ensure site availability?
A. Instant storefront
B. In-house storefront
C. Mid-level offline storefront
D. High-level offline storefront
Maggie is developing a site that allows purchases to be made online. What technology should she use to enable security measures on this site?
A. SSL
B. SET
C. HTTP
D. S-HTTP
What is the single most important result of any marketing strategy?
A. Number of products sold
B. Dollars generated in sales
C. Return On Investment (ROI)
D. Cost of the marketing campaign
A customer living in Canada has purchased a product from a company in France. This product will be shipped to the customer. Which of the following might be levied on this transaction?
A. Tariff
B. Sales tax
C. Provincial tax
D. Value-added tax (VAT)
Which of the following site creation models would be most appropriate for a site needing customer relationship management (CRM) and personalization?
A. Online instant storefront
B. Mid-level online instant storefront
C. Mid-level offline instant storefront
D. High-level offline instant storefront