1D0-623 Online Practice Questions and Answers

Kameron is assigned to minimize the vulnerabilities in his company's social media communications and online chatting features His company is launching a new product Information about the new product has been leaked to the public, ahead of schedule To mitigate the situation. Kameron first focused on redefining who has access to new product information

What would be the next area to improve?

A. Update computers to eliminate system vulnerabilities and to prevent theft of intellectual property.

B. Provide training for all employees in the company regarding legal and regulatory compliance

C. Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new product information

D. Implement regular reviews ofoutbound communications

Erin has been assigned to grow the social media community for a health care provider association She wants to include open job postings and mentoring sections in the community to help people network

What types of risks will she need to address as she develops the strategy for these community areas?

A. Damage to reputation and legal issues.

B. Regulatory compliance and privacy violations

C. Cybercrime and financial loss

D. Theft of intellectual property and corporate identity

A marine biology expect works as a guide with a whale-watching tour company. He wants to communicate information on Scientific research, videos of whale sighting and other events to potential tour customer and whale conservation. He also wants to share information from this industry peers. Which social media tool can he use to meet these needs?

A. Live streaming

B. Business blog

C. Micro blog

D. Webinar

Alice works in social media marketing for an established online shoe company.The company uses many simultaneous social media campaigns to encourage current and potential customers to purchase the latest fashion trends During which stage of these social media campaigns shouldAlicedefine her audience's positions in the social media funnel?

A. Implementation and measurement

B. Planning

C. Development

D. Preparation

What kind of social media metric best measures the number of followers who noticed and responded to a paid advertisement?

A. Cost per click

B. Conversion attribution

C. Total revenue earned

D. Click-through rates

A yarn store is running an online group with several hundred members on a popular social media site to share newly developed patterns and projects. The group manager notices that only a few members are regularly posting. What can she do to encourage more people to share their projects?

A. Offer free yarn skeins to first time posters.

B. Encourage the frequent posters to contribute more.

C. Cross post new projects from a quiters group.

D. Create instructional videos of previously posted projects.

A small business is selling widgets A recent customer is enthusiastic about social media network. What kind of social media communication is this?

A. Paid communication

B. Posted communication

C. Owned communication

D. Earned communication

Jenn works for a company that sells non-toxic, environmentally friendly cleaning products.She is making a list of content she would like to use in the social media campaign.

What content should she create in order to have an impact across multiple social media platforms?

A. Several trendy collage images with various filters, an elaborate infographic explaining the chemistry behind their cleaning products and video interviews with various members o( the marketing and sales team

B. A profile and a cover photo to repurpose across all platforms and a full length video of an infomercial the company recently aired on regional television

C. Images that contain the brand color scheme and products, infographics on the impact of toxic cleaning chemicals on the environment compared to their products and videos demonstrating how well the products work

D. A wide variety of images with eye-popping color schemes, infographics similar to their competitors' and a podcast discussing how well their products work

Ten is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses. What stage require assigning probability levels to threatsTen is the Social Media Strategic for a large educational institution and is responsible for social media risks with their communicates. She has implemented a quarterly comprehensive evaluation and daily checks for threats and weaknesses.

What stage require assigning probability levels to threats?

A. Manage and mitigate

B. Asses and evaluate

C. Monitor and revise

D. Identify and resolve

Allan works for an event planning company and is creating a curated content article about the ten best games for breaking the ice at parties. He has found articles on the Internet, describing various games, which he wants to incorporate into his own content

Which of the following is a best practice for using curated content ethically?

A. Use the full text from two articles, plus snippets from others with links to the original articles' Web sites

B. Create a new title, links to the original sources and add personal editorial comments

C. Choose multiple articles, pull snippets from them and use one of the titles from the articles.

D. Use the images and full text from the longest article, add personal editorial comments and create a new title.