AD0-E406 Online Practice Questions and Answers

Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)

A. so that "Conversion Rate of Alternative" can be estimated pre-test

B. because it is not possible to change your primary goal after the test has started

C. so that "days to complete test" can be estimated pre-test

D. to minimize risk of biased metric selection

Which statement is true for all Experience Targeting activities?

A. Experience targeting affects a single page of a visitor experience.

B. Targeting rules are evaluated in top-to-bottom order.

C. All activities are built using the Visual Experience Composer.

An Adobe Target Business Practitioner (BP) is creating an Audience in Target. Which type of rule allows the BP to include users based on a category affinity?

A. Network

B. Visitor Profile

C. Custom

What does Adobe Target optimize towards when running an Automated Personalization activity?

A. One single metric

B. The model will determine which goal to optimize

C. Revenue per visitor

A large bank would like to test different Call To Action Buttons on their email. Which composer should they use to execute the test?

A. Visual Experience Composer

B. Form-Based Composer

C. HTML Composer

When testing an XT Activity with experiences targeted to 'US Visitors'. "Canada Visitors'', and "All Visitors", the following occurs:

The Adobe Target Business Practitioner always qualifies for the "All Visitors' Experience but is expecting to see the "US Visitors" Experience.

What might be causing this behavior? (Choose two.)

A. The Business Practitioner previously qualified for the "All Visitors' Experience.

B. The Business Practitioner's geo location does not match conditions for 'US Visitors".

C. "All Visitors' n a higher priority Experience.

D. All Audiences must be mutually exclusive, so this Activity is invalid.

What is one characteristic of strong success metrics?

A. They must represent the very next step in the conversion funnel so that we can confidently trace cause to effect.

B. They must be relevant to many use cases across the optimization program.

C. They must take into account the specific business objectives of each test.

A home improvement videos website has an advertising-supported revenue model. Videos begin with a sponsor's advertisement. The task is to administer a test on the home page to determine which experiences drive video engagement. Based on this scenario, what is the most appropriate optimization goal for this test?

A. Bounce rate

B. Video views per visit

C. Site registration rate

Which two options describe the purpose of any secondary success metric? (Choose two.)

A. Give additional understanding to interpret gains/losses of primary success metric.

B. These metrics are only used to measure time on site and primary metrics.

C. These metrics are only used to evaluate which audiences best respond to experiences.

D. Ensure that primary success metric gain is not at the cost of secondary metrics.

An organization ran a test with Adobe Anal/tics as a reporting source. The activity design further enhances a very popular filtering feature on their site. When carrying out an early analysis of the results, they noticed that it is not performing as well as expected.

What should they do to determine if this is due to novelty effect?

A. Find a metric that is impacted positively by the change, and make this the primary metric.

B. Segment the results by new and returning visitors, and compare their usage.

C. Alter the traffic distribution to reduce the volume of traffic to the underperforming experience.