AD0-E452 Online Practice Questions and Answers

An architect is examining the network traffic on a client's website to verify that server-side forwarding is working correctly.

What should the architect look for in the response to the Adobe Analytics call?

A. 2 ?2 image/gif

B. asynchronous iframe

C. "stuff"

D. "SUCCESS"

An architect is requested to design the taxonomy (Trait Name, Trait Rule) for media data collected using Audience Manager media tracking pixel implemented in the client's ad server.

Client tracks the following media data points IDs in the Audience Manager:

Campaign Creative Placement Site

The client needs to be able to validate that: The Trait Name represents the correct data point The Trait Expression represents the correct data point

Which approach should a solution architect recommend for Trait Name and Trait Expression setup?

A. Include Segment ID, Destination ID in the Trait Name

B. Include media data point ID in the Trait Name, Trait Expression

C. Include Segment ID in the Trait Name, Trait Expression

D. Include Data Source ID in the Trait Name, Trait Expression

A high-tech client that caters to privacy-conscious customers reports that 70% of their website visitors use Ad Blocking software. The client still wants to serve personalized messaging to visitors on www.mysite.com using AAM segments.

Which option should an architect implement to meet this requirement?

A. Cname the demdex.net domain to demdex.mysite.com

B. Create a Profile Merge Rule using "No Authentication Profile"

C. Post a message requesting visitors to disable ad blocking software

D. Enable first-party Adobe Analytics domain and server-side forwarding

An electronics company plans to target audiences on its own web properties and through paid advertising. There are multiple lines of business, each with well-defined strategies for driving results. The architect has recommended a naming convention to make it easier for digital marketers to locate their segments in the Audience Manager UI.

Which segment name meets these requirements?

A. Personal Electronics – Tablets – Cross-Sell Prospects

B. All Electronics – Membership Level – Platinum

C. Advertising – Ad Group 5 – Banner Ad Placement

D. Page Visitors – 30 Day Site Visitors – Product Pages

A company wants to remove specific customers from a single trait using an onboarded batch file.

What prefix and file type should an architect use to accomplish this goal?

A. d_unsegment and a .sync file

B. d_unsid and a .overwrite file

C. d_unsegment and a .overwrite file

D. d_unsid and a .sync file

A large automobile manufacturer needs to enhance their optimization efforts by using data from one of their insurance partners. The manufacturer needs to match their make/model information with the insurance company's currently insured vehicle, location, and family size.

Which two options could the architect take to enable this relationship? (Choose two.)

A. Activate a data agreement through the Audience Manager Marketplace

B. Create a DSP destination in the automobile and insurance company's AAM instance to share this data

C. Use an impression pixel on the insurance company's website to pass site behavior back to the automobile manufacture

D. Privately exchange data with the insurance company via a Second Party agreement

E. Export the automobile manufacturer's model and safety information for use with the insurance company

A telecommunications company wants to target its current DSL/Broadband customers with an advertisement to upgrade to a new FiberOptics product. The attributes in their CRM system are as follows:

Customer Zip Code Household Size – 1; 2-4; 5 Zip Code is Fiber Eligible: Yes; No Current Product – DSL; Broadband; Fiber Paperless Billing – Yes; No Internet Speed – 10 mbps; 25 mbps; 50 mbps; 100+ mbps

How should an architect recommend using these data points?

A. Target current DSL/Broadband Customers and Zip Code is Fiber Eligible; Suppress Current Fiber Customers

B. Target current DSL/Broadband Customers and Zip Code is Fiber Eligible

C. Target Zip Code is Fiber Eligible; Suppress Current Fiber Customers

D. Target current DSL/Broadband Customer and Zip Code is Fiber Eligible; Target Third-Party GeoLocation Data

A media client has recently acquired Adobe Audience Manager as its DMP for building and sharing audience segments. The client uses Adobe Target Premium for delivering personalized content over web touchpoints.

Which two prerequisites are needed for this integration to function? (Choose two.)

A. Key-Value Data Format

B. Provision SFTP for audience transfer

C. Provision for Profiles and Audiences

D. Experience Cloud service

E. Google Publisher Tag Cookie Destination

A travel site plans to quickly re-target its customers who bought airline tickets with rental car offers. The company needs to leverage Adobe Audience Manager to send qualified segment data from the ticket purchasing site to its media targeting platforms to send offers where there is not a standard pre-existing integration.

Which approach should an architect recommend to meet these requirements?

A. Contact Adobe consultant to transfer data

B. Extract and upload to SFTP approach

C. Server-to-Server Destination approach

D. URL Type Destination approach

An electronics company wants to re-target users that have abandoned cart for their newest SmartWacth. The analytics team has determined that the users coming from a specific media partner convert at a very high percentage after viewing or clicking on an impression for this particular product. The electronics company wants to ensure that their media partner is able to serve an impression as soon as a visitor qualifies for the "Abandoned Cart" segment on their website.

Which option should the architect recommend to accomplish this goal?

A. Share the audience through a second party marketplace agreement

B. Share the audience through a URL Destination

C. Share the audience through a Server-to-Server destination

D. Share the audience directly from Adobe Analytics