ADWORDS-SEARCH Online Practice Questions and Answers

There are three components of Quality score. Which of the following is NOT a component of Quality score?

A. Clickthrough rate

B. Relevancy

C. The Landing page

D. Inbound links

Placements are the locations on the Google Content Network where an ad can appear. What targeting features are offered by AdWords to target ads to the placements?

Each correct answer represents a complete solution. Choose all that apply.

A. Automatic placements

B. Manual placements

C. Managed placements

D. Excluded placements

All Google AdWords are reviewed for the content and compliance with Google policy. If an advertiser creates an advertisement that is deemed to be adult in nature, which one of the following statements would not apply to the advertiser?

A. Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.

B. Google does not accept adult ads.

C. Adult ads won't appear for search queries that aren't considered adult in nature, even if the query is used as a keyword in the campaign.

D. Non-family and adult ads won't appear on some sites and products in the Google Network that choose to accept only family safe ads.

Eddy is managing his company's AdWords along with Jon and Fred, using Google AdWords Editor.

Jon wants to know how many accounts can be edited at once, since he's many accounts to edit.

What should Eddy tell Jon?

A. The AdWords Editor allows you to edit up to five accounts at once.

B. The AdWords Editor allows you to edit up to five accounts at once if you synch with the Google AdWords My Client Center.

C. The AdWords Editor allows you to edit only one account at a time.

D. The AdWords Editor allows you to edit up to 100 accounts at once.

AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor?

Each correct answer represents a complete solution. Choose all that apply.

A. You can perform advanced searches and edits.

B. You can work offline on your Mac or PC.

C. You can store and navigate one or more accounts.

D. You cpload changes to AdWords at any time.

Google AdWords has many categories of items and services for sale which they do not allow for advertisement. Which of the following items is NOT permitted to be advertised on Google AdWords?

A. Cigars

B. Puppies

C. Cars

D. Political ads

You are reviewing your conversions from Google AdWords. If you are tracking conversions using the one-per-click approach, and you had 45 clicks in one month but you had 75 conversions, how many conversions from Google AdWords would you actually count?

A. 60 percent

B. 45

C. 1.66

D. 75

Fred is a consultant for several clients for their Google AdWords online campaigns. One of the client's accounts is using the Manager Defined Spend. What will happen if Fred moves the account from his MCC to a new MCC that doesn't have access to the Manager Defined Order?

A. The client's ads will stop serving within 30 minutes

B. The client won't have access to the account.

C. Fred won't have access to the account.

D. Fred will receive an access denied message because he's not broken the link between the Manager Defined Spend and the Manager Defined Order.

Which of the following are used to describe the search results that are not in paid listings?

A. Real listings

B. Unpaid listings

C. Organic search listings

D. Google search listings

Which of the following is a type of report that tracks AdWords conversions with basic and custom conversion tracking feature?

A. Statistical reporting

B. Conversion reporting

C. Campaigns

D. Budget