CUSTOMER-DATA-PLATFORM Online Practice Questions and Answers

What are 2 options to stop a segment from publishing?

A. Disable

B. Skip

C. Unpublish

D. Delete

Which two dependencies need to be removed prior to disconnecting a data source?

A. Activation Target

B. Data Stream

C. Segment

D. Activation

Which two files are activated to Cloud File storage for each segment publish?

A. A file that contains the segment members with additional attributes

B. A file that contains the segment definition

C. A file that contains calculated insights

D. A file that contains security credentials

What happens if no file name is specified in AWS S3 data stream during ingestion?

A. The system does not fetch any file and the data stream shows an error.

B. The system chooses the first file found in the S3 bucket

C. The ingestion setup can't be completed without specifying the filename.

D. The ingestion setup is completed but the data stream shows 0 records

How many Metrics can be present in 1 segment container?

A. 1

B. 5

C. 10

D. 100

What is the result of a segmentation criteria filtering on City | Is Equal To | `San Jos??

A. Cities containing San Jos? San Jose only

B. Cities containing San Jos? san jos?only

C. Cities containing San Jos? San Jose, san jos? san jose

D. Cities containing San Jos? san jose only

How does an admin increase the consolidation rate for Identity Resolution?

A. More matching rules to broaden the search for matches

B. Merge all reconciliation rules to Source Sequence

C. (...) the number of matching rules

D. (...) the ignore Empty Value option

Which two files are created in Cloud Storage bucket after segment is published?

A. File with the security credentials

B. File containing calculated insights

C. File containing segment definition

D. File containing segment members with additional attributes

What modeling format describe the Individual and Contact Point objects?

A. Jagged

B. Normalized

C. Compress

D. De-Normalized

How can a marketer change attribute names to match personalization in an Activation Target?

A. Update field names in data model

B. Set preferred attribute names when configuring activation target

C. Update attributes names in the data stream configuration

D. Set preferred attribute names when configuring activation