Which of the following contains alphanumeric values?
A. 10.1²
B. 13.6
C. 1347
D. A3J7
Andy is a pricing analyst for a retailer. Using a hypothesis test, he wants to assess whether people who receive electronic coupons spend more on average.
What should Andy's null hypothesis be?
A. People who receive electronic coupons spend more on average.
B. People who receive electronic coupons spend less on average.
C. People who receive electronic coupons do not spend more on average.
D. People who do not receive electronic coupons spend more on average.
Which of the following best describes a difference between JSON and XML?
A. JSON is quicker to read and write.
B. JSON has to use an end tag.
C. JSON strings are longer
D. JSON is much more difficult to parse.
Which of the following can be used to translate data into another form so it can only be read by a user who has a key or a password?
A. Data encryption.
B. Data transmission.
C. Data protection.
D. Data masking.
Which of the following roles is responsible for ensuring an organization's data quality, security, privacy, and regulatory compliance?
A. Data owner.
B. Data steward.
C. Data custodian.
D. Data processor.
A data analyst needs to create a data visualization that aids in un the cumulative impact of sequentially introduced values that are positive or negative. Which of the following data visualization methods should the analyst use?
A. A bubble chart
B. A waterfall chart
C. A scatter plot
D. A line chart
A company's marketing department wants to do a promotional campaign next month. A data analyst on the team has been asked to perform customer segmentation, looking at how recently a customer bought the product, at what frequency, and at what value. Which of the following types of analysis would this practice be considered?
A. Prescriptive
B. Trend
C. Gap
D. Custer
Given the image below:

The data should be cleaned because of the presence of:
A. outlier B. non-parametric data.
C. multicollinearity.
D. invalid data.
A customer list from a financial services company is shown below:

A data analyst wants to create a likely-to-buy score on a scale from 0 to 100, based on an average of the three numerical variables: number of credit cards, age, and income. Which of the following should the analyst do to the variables to ensure they all have the same weight in the score calculation?
A. Recode the variables.
B. Calculate the percentiles of the variables.
C. Calculate the standard deviations of the variables.
D. Normalize the variables.
An analyst is designing a dashboard to determine which site has the highest percentage of new customers. The analyst must choose an appropriate chart to include in the dashboard. The following data is available:

Which of the following types of charts should be considered to BEST display the data?
A. Include a bar chart using the site and the percentage of new customers data.
B. Include a line chart using the site and the percentage of new customers data.
C. Include a pie chat using the site and percentage of new customers data.
D. Include a scatter chart using the site and the percent of new customers data.