EEB-101 Online Practice Questions and Answers
An account has Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns. Which two steps should the marketer take when creating the data extension? Choose 2 answers
A. Set the Email address column as Primary Key
B. Relate the Email Address to Subscriber Key
C. In Properties, check the "Is Sendable" option
D. Set the column with Subscriber Key as Primary Key
What is a personalization string?
A. A snippet of text that inserts subscriber attributes into an email
B. An automated way of scraping a website for content to populate inside of an email
C. The snippet of text at the top of the email that is visible before an email has been opened
D. A content area that will display based on a subscriber attribute
Which tactic will improve deliverability for a new sender?
A. Send email during the holiday season when new senders are less likely to be detected
B. Send email to a minimum of 35,000 subscribers per ISP per day
C. Send email to ISPs that have been notified of the new sender
D. Send email to the most active and engaged customers
Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?
A. Sender Profile
B. Content information
C. Can-SPAM classification
D. Delivery Profile
Consumers like email marketing because it lets brands communicate to them as individuals with real-time offers that they want to receive. Identify the elements that make an email message effective. (Choose 4)
A. Optimize for Mobile
B. Data should always be relevant
C. Personalize email whenever possible
D. Sharing isn't just for social networks
E. Send e-mail often to your customers
F. Include your physical mailing address.
Identify the best practices for interacting with potential and active subscribers. (Choose 3)
A. Buy email lists
B. Permission is specific to an address even if you know others.
C. Opt-in via SMS in not Opt-in via email (And vice versa)
D. Opt-ins are brand specific, don't share with other brands.
E. In store loyalty programs
Describe email design best practices. What are the 3 stages of interaction? (Choose 3)
A. Envelope
B. Footer
C. Body
D. Landing Page
E. Subject line
When importing Data into the Marketing Cloud list detective is triggered at the time of import for which of the following?
A. Lists
B. Data Extension
C. Data Views
D. Import Activity
Other than an image a file must be XX MB or less in size?
A. 5MB B. 25 MB
C. 1 MB
D. 1 KB