GOOGLE-ANALYTICS Online Practice Questions and Answers

What is a “secondary dimension” in Google Analytics?

A. A visualization that allows you to understand the impact of your data.

B. An additional widget you can add to a dashboard for more specific analysis.

C. An additional dimension you can add to a report for more specific analysis.

D. An additional metric you can add to a report for more specific analysis.

Which tags does Google Analytics recommend to accurately track campaigns?

A. Source, Content, and Term

B. Medium, Source, and Content

C. Medium, Source, and Campaign

D. Campaign, Content, and Term

Which user characteristic may NOT be used to change keyword bids in AdWords?

A. ad preference

B. location

C. device

D. time of day

If a filter excludes data from a view, that data can never be recovered for that view.

A. True

B. False

By default, which of these is NOT considered a “source” in Google Analytics?

A. email

B. (direct)

C. googlemerchandisestore.com

D. google

Which of these CANNOT be collected by the default Analytics tracking code?

A. Browser language setting

B. User's favorite website

C. Device and operating system

D. Page visits

Which of these could NOT be tracked using Goals in Google Analytics?

A. Customer's lifetime value

B. Signing up for a newsletter

C. Making a purchase

D. Watching a video

To recognize users across different devices, what feature must you enable?

A. Audience Definitions

B. Attribution Models

C. User ID

D. AdWords Linking

Which report indicates the pages of your website where users first arrived?

A. Location report

B. Pages report

C. All Pages report

D. Landing Pages report

Which of these can be imported to define a remarketing audience?

A. Custom Segment

B. Custom Report

C. Custom Dimension

D. Custom Metric