MARKETING-CLOUD-ADMINISTRATOR Online Practice Questions and Answers

A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud Connect.

Which subscriber key should be used to search for the contact in All Subscribers?

A. 15-digit contact ID

B. Numeric Subscriber ID

C. 18-digit Contact ID

D. Email Address

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.

What is the recommended best practice for font usage in email?

A. Use a web-safe font for text that closely matches the brand's custom font.

B. Build an email as one image, with all text saved in the brand font.

C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.

D. Build an email using multiple images, with all text saved in the brand font.

A Contact Delete request has been processed for subscribers who have been sent to previously in a Northern Trail Outfitters account, the action did NOT target all contacts in their account and significant number of contacts which have been sent to remain, Which two data would still exist in the account? Choose 2 answers

A. Contact data in sendable data extensions

B. Contact data in non-sendable extensions

C. Contact-specific data at the job level

D. General tracking data at the job level

A customer wants to automate a series of three emails as part of a Membership Renewal drip campaign. Email #1 will be sent one month prior to the member's renewal date. Email #2 will be sent one week prior to the member's renewal date. Email #3 will be sent on the member's renewal date. A master audience is updated in real time via the API. Which steps should be included in the customer's automation?

A. Import File Activity > three Send Activities to the master data extension.

B. Three Send Activities to the master data extension.

C. Import File Activity > three Filter Activities > three Send Activities to the filtered audiences.

D. Three Filter Activities > three Send Activities to the filtered audiences.

A Marketing Cloud admin is asked to understand how a certain content area within a Triggered Send Email is performing.

Which report should be used?

A. Dynamic Content for Triggered Sends

B. Sends Account Send Summary

C. Impression Tracking for Triggered Sends

D. Email Performance by Attribute

Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account.

Which feature would NTO enable to assist in reducing threats from malicious API attacks?

A. IP Allowlist

B. Field Level Encryption

C. Advanced Audit Trail

D. Single Sign on Authentication

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.

What action should NTO take?

A. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.

B. Create a user-initiated message to logged-in customers to send once the website is restored.

C. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.

D. Create and send an apology email that includes a discount for a future purchase to all customers

A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.

Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?

A. Content Creator and Marketing Cloud Viewer

B. Analyst and Marketing Cloud Viewer

C. Data Manager and Analyst

A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:

1.

Use SmartCapture forms to write data into event registration data extensions.

2.

Cross-reference the records in each registration data extension with corresponding invitation email sends.

3.

Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.

Which skill is needed to build an efficient solution?

A. AMPscript

B. SQL

C. HTML

D. CSS

A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.

Which two settings could solve this issue? Choose 2 answers

A. Change Column Delimiter to

B. Change Character Encoding to UTF-8

C. Select Unicode Output

D. Change Format to xml