MARKETING-CLOUD-CONSULTANT Online Practice Questions and Answers

NTO wants not only to send to their best customers, but also those most likely to buy.

What data will be helpful to send out an email which increases purchase frequency? Choose All that apply

A. last purchase date

B. proximity to store

C. lifetime purchase value

D. conversion rate

A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.

What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers

A. Email sends can be separated into Tracking folders for each brand.

B. User roles can be customized to allow or deny specific permissions.

C. Subscribers can be maintained at the Business Unit level.

D. Brands can set their own physical address and SAP.

Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.

Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)

A. Number of brands/geographies which NTO operates

B. Number of Sales Cloud sandboxes

C. If testing/development business unit($) is required

D. If data/content needs to be segregated between brands/geographies

E. Number of Marketing Cloud users.

Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.

What action should be taken when using Contact Builder? Choose 2 answers

A. Conduct manual imports of customer information from Sales Cloud.

B. Create a data extension to incorporate the imported data from a Salesforce Dashboard.

C. Combine each individual's channel contact information under one record.

D. Use Marketing Cloud Connect to include data from Sales Cloud.

A retail company's database of record resides at a third-party company which also keeps track of purchase history. Their database only updates once a day where new records can be created and merged. The database uses the unique identifier "Customer ID".

The company wants to send real-time Welcome emails to newly registered website users who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Customer ID" in the database.

Which three key issues should be addressed?

Choose 3 answers

A. What publication lists will be used?

B. Will the company need a custom preference center?

C. How will Marketing Cloud and the database synchronize?

D. Will new users have a "Customer ID"?

E. What will be used as Subscriber Key?

Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.

What approach should be recommended?

A. A new Sender Authentication Package should be used for NTO.

B. A Private Domain should be applied to the parent business unit.

C. A Private Domain should be applied to the child business unit.

D. A Sender Authentication Package should be used for CloudKicks.

Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.

What should be used to segment this audience?

A. Use exclusion lists for the send - excluding those that already were sent the email

B. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context

C. Use a SQL Query to filter the audience into a new data extension that is overwritten each day

D. Use SQL Query to filter the audience into a new data extension that is upserted every day

Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.

Which three considerations should be made before implementing MobileConnect? Choose 3 answers

A. Long and Short Codes are not available for all countries.

B. NTO would be charged by mobile operators directly for messages.

C. Inbound messaging only works with local Long or Short Codes.

D. Not all countries are supported by MobileConnect.

E. Opting in for messages can only be done via inbound message.

ABC Company wants to automate the sending of shipping notices and a customer survey.

1.

Shipping notices will be sent once a day.

2.

The shipping file will be placed on the FTP some time after 4:00 p.m.

3.

The shipping data will be sorted in the Shipping Notice data extension.

4.

A field in the data extension will contain the shipping date.

5.

The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships.

Which workflow would most effectively enable ABC Company to do this?

A. Automation 1: Triggered Import File -> Filter -> Send Email -> Wait-> Filter -> Send Email

B. Automation 1: Scheduled to run daily at 7:00 PM Import File -> Filter -> Send Email -> Wait -> Filter-> Send Email

C. Automation 1: Scheduled to run daily at 7:00 PM Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email

D. Automation 1: Triggered Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email

Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.

What would be required to process the correct subscribers?

A. Journey Settings > No re-entry

B. Contact Evaluation > Evaluate all records

C. Contact Evaluation > Evaluate new records only

D. Journey Settings > Use email attribute from Contacts