MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Answers

What single place in ContentBuilder would a marketer store CSS used in several Paste HTML Templates?

A. Style Block

B. Code Snippet

C. Script Activity

D. Free Form Code Block

Northern Trail Outfitters stores all customer information in a data extension and would like to know how many people are subscribed to a particular newsletter.

Which feature would provide this information?

A. Filtered Publication List

B. Data Filter

C. Filtered Data Extension

D. Measure

What is a function of the Content Detective tool?

A. It helps guarantee placement of emails into the inbox

B. It helps display content in a content box

C. It helps identify spam triggers in email content and subject lines

D. It helps track customer traffic generated by content areas within a email

An email marketing team has been tasked with building a new email that pulls in personalized content based on customers' preferences. The team has decided to create dynamic rules to accomplish this setup. What are the four elements that are required for the creation of a dynamic content rule?

A. Attribute, Value, Operator, Content

B. Lists, Value, Operator, Images

C. Preferences, Value, Operator, Lists

D. Customers, Value, Operator, Content

Northern Trail Outfitters (NTO) wants to start using automation to simplify their email marketing. Which automation should NTO create as a good first step?

A. An automation that deletes old data extensions, emails, and reports

B. An automation that contains several recurring emails and decisioning points

C. An automation that Imports subscriber data regularly and updates key data extensions

Northern Trail Outfitters wants to test five different welcome email paths in Journey Builder. After seven days, they want to send all new journey entrants along the path with the greatest click-through rate.

How could these criteria be met?

A. Use Path Optimizer, select Click Rate as the winner evaluation, and select 7 days as the engagement monitor

B. Use Engagement Split, select Clicks on the Message Metrics, and add a Wait By Duration of 7 days

C. Use Random Split, create 5 Paths with equal distribution, add an Email and Wait By Duration of 7 days

D. Use Decision Split, select Journey Data for the path criteria, and revisit the journey 7 days after activating

Following a batch email send. Northern Trail Outfitters wants to update an email link's URL. Which action should be recommended?

A. Navigate to the email in Content Builder and update the URL.

B. Navigate to the JobLinks tab In My Tracking and update the URL.

C. Navigate to URL Expiration in Setup and update the URL.

A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this?(Choose 2)

A. Ensure that the data extension contains a primary key

B. Select the update type Add and Update

C. Select the update type Overwrite

D. Select the update type Add Only

A marketer is using Preview and Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating. What is the reason records are NOT being recorded?

A. Test sends are not recorded on the Send Log Data Extension.

B. A subscriber was not selected in the Subscriber Preview tab.

C. The send exceeded the maximum test send threshold.

An insurance company has launched a new campaign to target individuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension. How should the marketer use low-code to create this segment?

A. Define a Subscriber Filter.

B. Create a data filter on the data extension.

C. Write a query to create a filtered data extension.