MARKETING-CLOUD-PERSONALIZATION Online Practice Questions and Answers

A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?

A. IS uses probability matching to determine if two or more profiles represent for user identity

B. IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources

C. IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify

D. IS users third party software to match anonymous and knows identifies

Which three components of a server side campaign can be defined by a business user?

A. Campaign rendering

B. Campaign responses

C. Promoted content

D. Experience rules

E. User attributes

Which ETL feed is used to bring campaign tracking data from marketing cloud messaging and journeys or pardot?

A. Product ETL

B. Transaction ETL

C. Manual segment ETL

D. External email campaign events ETL

Which two successs metrics can a company achieve with IS their web channel?

A. Increase in first time visitor

B. Increase in conversion rate

C. Increase in organic search ranking

D. Increase in revenue

Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?

A. Server-side campaign

B. Web campaign

C. Mobile campaign

D. Email campaign

Which three components of a recipe are optional when configuring a new algorithm?

A. Decisions

B. Ingredients

C. Variation

D. Boosters

E. Exclusions

What are the two competitive advantages of interaction studio? [check]

A. Monitors active time spent and true engagement

B. Integrated content management system

C. Managers Consent

D. True Real-Time Decisioning

What are the three types of mobile campaigns a business user can create in IS?

A. JSON Data A

B. In-App Notification

C. Browser Notification

D. SMS Text Message

E. Push Message

A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?

A. Third party segment

B. Control group segment

C. A/B test segment

D. Location-based segment

What are the components of an interaction studio web campaign? [check]

A. Email capture, homepage, and product requisite

B. Experience, template, and content Zone

C. Configured recipe, visitor profile, and content window

D. Affinity, infobard and attribution window