PDDM Online Practice Questions and Answers

HOTSPOT

Where would you first click in the Google Analytics screen shown below in order to access and view pages load time information?

Hot Area:

You are just finalizing your new website and you have heard that there are special tags that help indicate explanatory text for certain visual aspects of page content. Which tags help with this? Choose one of the following:

A. Alt Tags

B. Meta Tags

C. Title Tags

D. DescriptionTags

You wish to check how effective an individual ad has been. Which report will give you this information? Choose one of the following:

A. Ad Performance Report

B. Ad Group Performance Report

C. Campaign Performance Report

D. Account Performance Report

Which one of the following is the name for the sensor in a mobile phone which detects the phone's movement and orientation?

A. Accelerometer

B. Compass

C. SIM card

D. Graphics card

Which one of the below does NOT provide a mobile App platform? Choose one of the following: Exhibit:

A. Napster

B. Apple

C. Android

D. Nokia

Complete the sentence by selecting one from the following. A great mobile App is built around a specific . Choose one of the following:

A. Need

B. Want

C. Characteristic

D. Update

Which one of the following is the name for a camera-based application on a smart phone that reads printed code- style icons? Choose one of the following:

A. QR Code Reader

B. Digital Optical Reader

C. Bar Code Reader

D. App Reader

Which one of the following is NOT considered to be a strength of display advertising?

A. Ability to engage face-to-face with the customer

B. Ability to achieve sales and conversions

C. Ability to sustain a conversation with the customer

D. Ability to generate a large volume of clicks

You are keen to know how social interaction is driven by your email marketing campaign and you understand that there is a statistic to measure this. Which one of the following metrics will help with this?

Exhibit: A. Social Sharing Rate

B. Unsubscribe Rate

C. Delivery Rate

D. Click to Open Rate

Your CEO has asked you to set out some concrete business objectives for the upcoming social media marketing campaign. Choose TWO such objectives from the list below:

A. Leads

B. Revenue

C. Click-Through-Rate

D. Social mentions

E. Reputation