By default, which object is Salesforce is created when a new prospect is assigned in Pardot?
A. Lead
B. Opportunity
C. Content
D. Account
How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?
A. Send using the form's completion actions.
B. Send using a segmentation rule.
C. Send using an engagement program.
D. Use a dynamic list to use as a recipient list on an email send.
A visitor clicks on a custom redirect with an action of adding a tag. The visitor them fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list.
Which three things will happen to the prospect? (Choose three answers.)
A. The prospect activities will show that the form was successfully completed.
B. The prospect will be added to the list.
C. The prospect activities will show that the custom redirect was clicked.
D. The prospect will be tagged.
E. The newly converted prospect will NOT be affected because it was their first submission.
An engagement program is using a dynamic list. A prospect was matching the rules of the list and completed Steps 1 through 3 of the engagement program. The prospect then was removed from the dynamic list because they no longer matched the rules.
If the prospect is added back to the dynamic list, what can an Administrator expect to happen?
A. The prospect will continue on the engagement program to Step 3.
B. The prospect will begin the engagement program again on Step 1.
C. The prospect will be added to a suppression list used by the engagement program.
D. The prospect will continue on the engagement program to Step 4.
The "New Customers" engagement program has the "Customers" recipient list and the `Partners" suppression list added in the program's setup.
If a prospect is on both lists, what should an Administrator expect to happen?
A. The prospect will get none of the emails, but the actions will still trigger.
B. The prospect will get none of the emails.
C. The prospect will get all of the emails once.
D. The prospect will get all of the emails twice.
Which Pardot asset would an Administrator create in order to collect the information form prospects who are interested in being for an upcoming product launch?
A. Engagement program with product launch details.
B. Email template with a form embedded into the HTML.
C. Landing page without a form.
D. Landing page with a form.
In which two ways does a Pardot prospect sync with a Salesforce Lead or Contact record? (Choose two answers.)
A. Shared Contact or Lead ID
B. Shared Assigned User ID
C. Shared email address
D. Shared tracking pixel
What is a capability of an automation rule?
A. Run an action on a prospect multiple times per day.
B. Run an action on a prospect the first time the criteria is met.
C. Run an action on a visitor every time the criteria is met.
D. Run an action on a prospect or visitor the first time the criteria is met.
When looking at a landing page report in Pardot, what does unique submissions represent?
A. The number of times that an anonymous visitor successfully completed a form on the landing page and therefore "converted" to a prospect.
B. The total number of times a form on the landing page has been successfully completed.
C. The number of individual prospects who viewed the landing page at least once.
D. The number of individual prospects who submitted the landing page at least once.
Which three variable tags can be used on layout templates for landing pages? (Choose three answers.)
A. %%description%%
B. %%name%%
C. %%tittle%%
D. %%form%%
E. %%content%%