410-101 Online Practice Questions and Answers
You need to run a campaign with two bidding options and two different audiences.
How many campaigns and ad sets do you need to launch?
Choose only ONE best answer.
A. You need two campaigns and four ad sets since you have 4 different variables at the ad set level.
B. You need one campaign and four ad sets since you have 4 different variables at the ad set level.
C. You need four campaigns with one ad set for each since you have to organize each variable into different campaigns.
D. You need 1 campaign with 8 ad sets and 1 ad for each.
Which of the following is not a direct response type of ad?
Choose only ONE best answer.
A. Guaranteed Impressions
B. Mobile App Engagement
C. Website Clicks
D. Video Views
E. Website Conversions
You've installed the ViewContent event on the blog, but your client now wants you to categorize the
individual blog posts with a category.
How could you use Facebook Pixel to categorize each blog post?
Choose only ONE best answer.
A. You have to use Facebook pixel parameters in order to categorize each blog post.
B. It is not possible to do what your client is requesting.
C. You have to create additional events in order to categorize each blog post.
An apparel brand is working with you as a buyer for their new product line launch.
They would like to reach an audience of 350,000 moms in 3 different cities. They've requested for you to optimize the campaign to maximize your budget based on CPM. Your campaign has been running for 2 weeks with the following characteristics: You have one campaign with reach objective The campaign is running on Facebook and Instagram CPM costs have been above what you expected Your campaign is running a frequency of 1.3 What change do you make in order to lower CPM costs? Choose only ONE best answer.
A. You change the objective to engagement
B. You include Audience Network as an additional placement
C. You delete Instagram from your placement
D. You add another audience
E. You delete Facebook placement
F. There is nothing you can do to improve CPM costs
Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
A. Switch the video aspect ratio from 1:1 to 16:9 for best delivery.
B. Shorten the video length to 20 seconds in order to run on both placements.
C. Shorten the video length to 15 seconds in order to run both placements.
D. Select reach objective to optimize delivery.
E. Select video views objective in order to run on both placements.
F. Make sure video has sound
You just hired a new Social Media Manager. If you give him/her access to your Fan Page as administrators, will they also have ownership of the Fan Page?
Choose only ONE best answer.
A. Yes. Once you give administrators access to the Fan Page, they also become owners of the account.
B. Yes, but only if they are also employees of the Business Manager Account.
C. No, since they are employees and not administrators at the Business Manager Account.
A client of yours would like to target their customer database. They have a CRM that can be connected to Facebook. The primary objective is to build custom audiences to retarget different product offerings.
Your client's attorney has complain several times about data privacy. They are concerned with sharing their customer database.
What suggestions do you make to the attorney to resolve his concerns?
Choose ALL answers that apply.
A. Facebook have been audited by an independent third party, PricewaterhouseCoopers to confirm that Facebook's secure mechanisms protect advertisers' information throughout the creation, use, and storage of their Custom Audiences.
B. When you upload a list of customer or share your customer list, it's hashed locally in your browser before it's uploaded to Facebook.
C. When you upload a list of customer or share your customer list, it's hashed once it enters Facebook.
D. The matched and unmatched hashes are kept for 180 days.
E. The matched and unmatched hashes are deleted.
F. Facebook will store all data from your CRM but hash it so people can't see private info.
You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content. How should you set up your Fan Page with multiple franchise locations?
Choose only ONE best answer.
A. Open a new Fan Page for each location.
B. Open a Global Fan Page.
C. You are not able to set up franchise locations on Facebook.
D. Open one Fan Page with multiple locations.
Estimated Ad Recall Lift is shown in the Results Manager for which objectives?
Choose ALL answers that apply.
A. Brand Awareness
B. Video Views
C. Store Visits
D. Post Engagement
E. Conversions
You talk with your client and realize you need to automate the integration of offline events to properly measure the conversions.
What options do you have to automate the sales at the store with Facebook campaigns?
Choose ALL answers that apply.
A. Use a Point Of Sale provider to integrate offline conversions.
B. Use digital receipts instead of printed receipts to enable offline conversions.
C. Use website conversions to integrate with offline conversions.
D. Integrate your CRM system with your offline conversions.
E. Collaborate with another Facebook Marketing Partner in order to measure offline conversions.