Printable PDFFacebook 410-101 Exam Questions & Answers
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Vendor: Facebook
Exam Code: 410-101
Exam Name: Facebook Certified media buying professional
Certification Provider: Facebook
Total Questions: 150 Q&A ( View Details)
Updated on: Jul 03, 2026
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Related Exams
- 410-101 Facebook Certified media buying professional
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410-101 Online Practice Questions and Answers
You have an ecommerce site and would like to reach people who have dropped off in the past 12 months
but leave out everyone who have made a purchased in the past 6 months.
What audiences do you need to achieve this goal?
Choose only ONE best answer.
A. You should include people who have made purchases in the past 12 months and past 6 months.
B. You should exclude people who have made purchases in the past 6 months.
C. You should include purchase events from the past 12 months and exclude purchase events from the
past 6 months.
D. You should exclude purchase events from the past 6 months and include purchase events from the past 12 months.
E. You can't build this type of audience or segmentation.
You've run a campaign to promote a new book with multiple ads; however, one of the ads was not approved.
The book is targeted for teens ages 14-18. You sit down with your community manager and realize the ad had a title of "Books for 14-18 Teens."
What do you tell your community manager?
Choose only ONE best answer.
A. To appeal the ad and try to run it again.
B. That the title is not acceptable according to Facebook Ad Terms as it implies that you know the users' age.
C. You should change the image of the ad and re-launch it.
An eCommerce recently installed the Facebook pixel on their website to better understand the ROAS of the online marketing efforts.
After two months, they've spent $3,500 in online conversion campaigns, and generated $6,000 in revenue.
You realize that the ratio for the ROAS is 1.71:1
What does this ratio mean?
Choose only ONE best answer.
A. For every $1 you spend on a campaign, you generate $3.5 of revenue.
B. For every $1 you spend on a campaign, you generate $1.71 of revenue.
C. For every $10 you spend on a campaign, you generate $1.71 of revenue.
D. For every $1 of revenue, you spend $1.71 in advertising.
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