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Exam2pass > Adobe > Adobe Certifications > AD0-E559 > AD0-E559 Online Practice Questions and Answers

AD0-E559 Online Practice Questions and Answers

Questions 4

Keeghan has created, tested, and validated a new webhook for his team to use. A user then created a smart campaign in Marketing Activities to call this webhook for all members of a global List in the Database. The smart campaigns Status tab now shows "Completed (100 leads qualified)'. But when the user looks at the Results tab, he sees the Call Webhook action failed for all members of the global list.

Why did the webhook fail?

A. Webhooks cannot be used successfully in conjunction with the Member of List' smart list filter.

B. Webhooks can only be used successfully in trigger campaigns.

C. Webhooks can only be used successfully once they are approved

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Correct Answer: C

A reason why the webhook failed is that webhooks can only be used successfully once they are approved. Webhooks are like assets that need to be approved before they can be used in smart campaigns. If a webhook is not approved, it will fail when called by a smart campaign. Webhooks can be used successfully in conjunction with the Member of List filter, in batch campaigns, and without approval.

Questions 5

A marketer would like lo set an interesting moment once per day if a person has visited any web page that day, and they would like for the interesting moment to show which page each person has visited. They have set their Smart Campaign up as follows:

Their interesting moments however did not show the web page each person had visited. Why not?

A. A trigger token cannot successfully be used within a batch smart campaign

B. A different Smart Campaign must be used for each web page to accomplish this.

C. It Is not possible to customize what is shown in an Interesting Moment view.

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Correct Answer: A

A trigger token cannot successfully be used within a batch smart campaign. This is because a trigger token references a value that is specific to a trigger event, such as {{trigger.web page}} or {{trigger.email name}}. A batch smart campaign does not have any trigger events, so the trigger token will not have any value. A different smart campaign must be used for each web page or a custom field must be used to accomplish this. It is possible to customize what is shown in an interesting moment view

Questions 6

The duration of a wait step in an existing active smart campaign was modified from 2 days to 5 days. If there were 10 people in the Wait step when the step was changed, what would happen?

A. The 10 people would remain in a 2 days duration.

B. The 10 people would error out and skip the wait step.

C. The 10 people would automatically follow the new duration.

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Correct Answer: C

The 10 people would automatically follow the new duration. This is because when a wait step duration is modified in an active smart campaign, it affects all people who are currently in the wait step as well as new people who enter the wait step. The new duration will be calculated from the time each person entered the wait step. The 10 people would not remain in the old duration or error out and skip the wait step.

Questions 7

Sally has built a webinar program, which she is due to launch in a few days. She has started to QA (quality assurance check) the program to ensure that the {{member.webinar url}} token is working correctly.

In what two ways can Sally test the confirmation email? (Choose two.)

A. Preview the Confirmation Email, send herself a sample, and click on the Join Webinar' CTA on D the Confirmation Email she receives in her mbox.

B. View Approved Registration Landing Page, complete the registration form, and click on the 'Join Webinar' CTA on the Confirmation Email she receives in her Inbox.

C. Preview the Confirmation Email and view by 'Person', send herself a sample, and click on the 'Join Webinar' CTA on the Confirmation Email she receives in her Inbox.

D. Click the Register Now' CTA on the invite email, complete the registration form, and click eft the Join Webinar' CTA on the Confirmation Email she receives in her inbox.

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Correct Answer: BD

Two ways that Sally can test the confirmation email are to view the approved registration landing page, complete the registration form, and click on the `Join Webinar' CTA on the confirmation email she receives in her inbox and to click the `Register Now' CTA on the invite email, complete the registration form, and click on the `Join Webinar' CTA on the confirmation email she receives in her inbox. These methods will allow Sally to test the confirmation email as a real person who registers for the webinar and verify that the {{member.webinar url}} token is working correctly. Previewing the confirmation email or sending herself a sample will not show the actual webinar URL for the token, as it depends on the person's membership in the webinar program.

Questions 8

Sarah has logged in to her Adobe Marketo Engage Instance and realized that she can only view and access the Default Workspace. Sarah sent a request to the Adobe Marketo Engage Admin, Greg, to update her permissions so that she can also view and access the APJ Workspace.

What does Greg need to do in order to make this happen?

A. Assign the team member's User to the APJ Partition.

B. Adjust the team members User to allow access to the APJ Workspace

C. Adjust the team members Role to allow access to the APJ Workspace.

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Correct Answer: B

To grant access to a different Workspace, Greg needs to adjust the team member's User to allow access to the APJ Workspace. This can be done by editing the User and selecting the APJ Workspace from the Workspaces drop-down menu. Assigning the User to a different Partition will not change the Workspace access, and adjusting the Role will affect all Users with that Role

Questions 9

An Adobe Marketo Engage event program is connected with a Webinar provider. What program status is mandatory to populate the {{member.webinar url}} token?

A. Registered

B. Any statuses, as long as the person is a member of the program

C. Invited

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Correct Answer: A

The program status that is mandatory to populate the {{member.webinar url}} token is Registered. This is because the token is populated by the webinar provider when a person registers for the webinar through Marketo Engage. If a person is not registered for the webinar, the token will not have a value. The program status Invited or any other status does not affect the token value.

Questions 10

A marketer has been tasked with creating a report to show how many form fills have been created from all content programs, broken down by each content program during this Financial Year to audit content engagement. What type of report can be built and analyzed to show the most engaging content?

A. Smart List with the Filter 'Filled Out Form' on or after the FY start Date, using your Content Program Form Names

B. A People Performance Report

C. A Program Performance Report with all content programs selected

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Correct Answer: A

A Program Performance Report with all content programs selected can be built and analyzed to show the most engaging content. This report type shows metrics such as new names, success, cost per success, etc. for each program in a selected channel or folder. The marketer can filter the report by the content channel and the date range of the financial year to see how many form fills have been created from each content program. A Smart List or a People Performance Report will not show program-level metrics or allow filtering by channel or folder.

Questions 11

David wants to time-stamp a custom field called 'MQL DateTime Most Recent' every time a person reaches the MQL stage. He will use a smart campaign that triggers upon MQL and the flow will have no wait steps.

Which type of token would he use in the "Change Data Value' flow step required to achieve his goal?

A. System

B. Person/Lead

C. Trigger

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Correct Answer: A

To time-stamp a custom field with the current date and time, David would use a System token in the "Change Data Value" flow step. System tokens are tokens that reference system-level information, such as date, time, IP address, etc. The System token for date and time is {{system.dateTime}}. Person/Lead tokens and Trigger tokens are not suitable for this purpose, as they reference person-level information or trigger-specific information.

Questions 12

A business practitioner is building a Center of Excellence' workspace in their Adobe Marketo Engage Instance to house their best practice landing page and email templates. They would like to build and store these assets in this workspace in the Design Studio and share them across all workspaces in the Adobe Marketo Engage instance.

What does the business practitioner need to do in order to share these assets across all workspaces?

A. Put them inside a folder and share that folder with the other desired workspaces.

B. Clone them to the Design Studio of the other desired workspaces.

C. Approve them and they will automatically be shared with all other workspaces.

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Correct Answer: A

To share landing page and email templates across all workspaces in the Adobe Marketo Engage instance, the business practitioner needs to put them inside a folder and share that folder with the other desired workspaces. This can be done by right- clicking on the folder in Design Studio and selecting Share Folder. Then, the business practitioner can select which workspaces to share the folder with and what permissions to grant them

Questions 13

A list is imported into Adobe Marketo Engage with 'Country values of "US'. A Trigger based Smart Campaign identifies the non-standard values and updates the 'Country' field values to 'United States of America".

What best practice steps must be taken when embarking on developing such a process?

A. Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Operational" Channel with nested Smart Campaigns.

B. Create a folder within the Design Studio to store each of the Trigger based Smart Campaigns relating to data management, reporting on run performance from the folder 'Campaign Activity' tab

C. Create a folder within the Marketing Activities to store all data management processes, containing a Default' Program with a default 'Data Management' Channel with nested Smart Campaigns.

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Correct Answer: C

The best practice steps that must be taken when embarking on developing such a process are to create a folder within the Marketing Activities to store all data management processes, containing a Default Program with a default Data Management Channel with nested Smart Campaigns. This will help organize and standardize the data management processes and make them easy to find and report on. The Data Management Channel is designed for operational programs that do not generate revenue or influence pipeline. Creating a folder within the Design Studio or using an Operational Channel will not achieve the same result.

Exam Code: AD0-E559
Exam Name: Adobe Marketo Engage Business Practitioner Expert
Last Update: May 28, 2026
Questions: 50

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