ADWORDS-FUNDAMENTALS Online Practice Questions and Answers

Ads often show on Google with a fifth line of ad text, which includes the city or region targeted by a campaign. One reason this occurs is because:

A. One of the keywords in the campaign is the name of that country.

B. The language preferences of the user assume a location.

C. The Internet Protocol (IP) address of the user is located in the city targeted by the campaign.

D. The search query included the name of the city.

Which line of ad text would be disapproved based on Google's advertising policies?

A. Free shipping

B. Best deals-click here

C. Fast, easy, effective

D. Want fast results?

An advertiser who appears prominently in natural Google search results should consider also running paid Google ads to:

A. Control keyword and ad text selection for paid ads.

B. Guarantee that the paid ads will appear on the first page of results.

C. Ensure their site is frequently evaluated by Google.

D. Control of the snippet found in the natural search listings.

Which is a benefit of AdWords for search marketing?

A. Collect contact information automatically from potential customers.

B. Understand how customers navigate websites.

C. Acquire potential qualified customers.

D. Increase position in organic search results.

When setting up an AdWords account, choose your currency and permanent time zone carefully because:

A. Time zone and currency will impact ad position.

B. Ads are only served in countries using the same currency as your account.

C. These cannot be changed once you've set up your account.

D. By default, ads are only served in the same time zones as indicated in your account.

Let's say your cost per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?

A. $5

B. $25

C. $2.50

D. $10

If you'd like your ads to show on certain sites across the Internet, you can add these websites as:

A. Topics

B. Keywords

C. Audiences

D. Placements

Laura runs an online store with a large inventory of children's toys and games. Which ad format would you use for Laura's campaign to reach people interested in purchasing children's games?

A. Image ads

B. App promotion ads

C. Sitelink extensions

D. Shopping ads

When building a keyword list for a Display Network campaign, you should do which of the following:

A. use aggressive targeting to identify new keywords

B. include keywords that are related to the websites your customers visit

C. only include exact match keywords

D. only use Keyword Planner to identify new keywords

Which targeting option should an advertiser use when trying to reach 25-30-year-old males?

A. Keyword targeting

B. Interest category targeting

C. Contextual targeting

D. Demographic targeting