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Home > Microsoft > Microsoft Certifications > MB-260
Microsoft MB-260  Exam Questions & Answers
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Microsoft MB-260 Exam Questions & Answers


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  • Vendor: Microsoft

    Exam Code: MB-260

    Exam Name: Microsoft Customer Data Platform Specialist

    Certification Provider: Microsoft

    Total Questions: 201 Q&A ( View Details)

    Updated on: Jul 02, 2025

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MB-260 Online Practice Questions and Answers

Questions 1

You are a Customer Data Platform Specialist. Your company operates mainly in the business-to-business (B2B) space.

The chief marketing officer (CMO) asks you to implement audience insights and ensure that it can handle the company's B2B scenarios and data.

Which statement is correct when considering audience insights for business accounts versus individual consumers?

A. The out-of-the-box product recommendation prediction model is available for business accounts.

B. Data ingestion features are different for business accounts and individual customers.

C. Some enrichment types are available only for individual customer scenarios, while others are exclusively available for business accounts.

D. Business accounts and individual consumers share the same audience insights environment.

Show Answer

Correct Answer: C

Reference:

https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/work- with-business- accounts

Questions 2

You are a Customer Data Platform Specialist.

One of the marketing users asked you to create two lists:

All customers that live in Paris, France

All customers that have made more than ten online purchases

You decide to create these lists as quick segments.

Which two options should you use as the base in quick segments to create the required insights? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

A. Measures

B. Enrichments

C. Intelligence

D. Profiles

E. Data entities

Show Answer

Correct Answer: AD

Reference:

https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience- insights/segment- builder#quick-segments

Questions 3

You are a Customer Data Platform Specialist. You are implementing an incremental refresh in audience insights. All the data is stored in an Azure SQL database and is ingested to audience insights using Power Query. You need to configure

an incremental refresh for data sources.

Which four actions should you perform in sequence to meet this requirement?

To answer,move the appropriate actions from the list of actions to the answer area and arrange them in the correct order

Select and Place:

Show Answer More Questions

Correct Answer:

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