Salesforce B2C-SOLUTION-ARCHITECT Exam Questions & Answers

Correct Answer: B

B is correct because Marketing Cloud can be used for customer segmentation based on VIP status and cart abandonment behavior. B2C Commerce can be used for creation of coupon codes using promotion rules and coupon code restrictions. B2C Commerce and Marketing Cloud functionalities can be used to send abandoned cart emails using the Marketing Cloud Connector cartridge and the Abandoned Cart Journey template. Marketing Cloud can track email open and forward count using tracking metrics. A is incorrect because Service Cloud is not used for customer segmentation or creation of coupon codes. Service Cloud is used for customer service and case management. C is incorrect because B2C Commerce is not used for customer segmentation or creation of coupon codes. B2C Commerce is used for online shopping and order management. D is incorrect because Tableau CRM is not used to track email open and forward count. Tableau CRM is used for data analysis and visualization. References: https://help.salesforce.com/s/articleView?id=sf.mc_co_create_audience_segment.htmandtype=5 https://documentation.b2c.commercecloud.salesforce.com/DOC1/topic/com.dema ndware.dochelp/content/b2c_commerce/topics/coupons/b2c_creating_coupon_codes.html https://help.salesforce.com/s/articleView?id=sf.mc_co_abandoned_cart_journey.ht mandtype=5 https://help.salesforce.com/s/articleView?id=sf.mc_es_email_tracking_metrics.htm andtype=5

Correct Answer: BD

Working with stakeholders to create a customer journey map that improves conversions and running reports on the value of cart items and time since the last activity are two tactics that a Solution Architect could recommend to understand how to optimize the checkout process. A customer journey map is a visual representation of the steps and interactions that a customer goes through when engaging with a company or brand. It can help identify pain points, opportunities, and best practices for improving conversions. Running reports on the value of cart items and time since the last activity can help analyze the shopping behavior and preferences of customers, as well as identify potential reasons for cart abandonment.

Correct Answer: ACD

Option A is correct because configuring REST services in B2C Commerce is a necessary step to enable authentication and communication with Marketing Cloud via its API integration and to initiate transactional email delivery using Marketing

Cloud's Transactional Messaging REST API.

Option C is correct because creating an API integration in Marketing Cloud using Installed Packages is a necessary step to provision access to Marketing Cloud APIs by external systems like B2C Commerce and to generate an API key and

secret for authentication purposes.

Option D is correct because customizing the B2C Commerce storefront to trigger Marketing Cloud Transactional Messages at strategic points in the customer's experience is a necessary step to invoke Marketing Cloud's Transactional

Messaging REST API with a payload that informs message contents and recipients.

Option B is incorrect because front-end development capabilities are not required to configure the Marketing Cloud Connector for triggered emails, but rather to customize the B2C Commerce storefront and the email templates in Marketing

Cloud.

Option E is incorrect because integrating Marketing Cloud and B2C Commerce to provide Marketing Cloud with B2C Commerce order and customer information on a nightly basis via SFTP is not required to configure the Marketing Cloud

Connector for triggered emails, but rather to enable data synchronization and segmentation for marketing campaigns.

References:

Get Started with B2C Solution Architect Cert Prep - Trailhead Certification - B2C Solution Architect - Trailhead