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Home > Salesforce > Salesforce Certifications > MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL
Salesforce MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL  Exam Questions & Answers
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Salesforce MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL Exam Questions & Answers


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  • Vendor: Salesforce

    Exam Code: MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL

    Exam Name: SalesforceMarketing Cloud Advanced Cross Channel

    Certification Provider: Salesforce

    Total Questions: 40 Q&A ( View Details)

    Updated on: Jun 10, 2025

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MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL Online Practice Questions and Answers

Questions 1

What is the prerequisite to create advertising studio audience:

A. Create advertising/business account on the required and network and setup the ad account integration in MC

B. Set user opt in data.

C. There is no prerequisite as all setup is done.

Show Answer

Correct Answer: A

To create an Advertising Studio audience, the prerequisite involves:

Create advertising/business account on the required network and setup the ad account integration in Marketing Cloud. This step ensures that Salesforce Marketing Cloud can communicate and synchronize data with the advertising networks,

such as Facebook, Google, or Twitter, allowing for the targeted advertising campaigns to be managed directly from the Marketing Cloud.

Questions 2

What is true for behavioral triggers. Multiple select.

A. they cannot be modified

B. need collect tracking code

C. need catalog data

Show Answer

Correct Answer: BC

Behavioral triggers in Salesforce Marketing Cloud are used to respond to specific customer behaviors by sending automated messages based on actions taken by users. For these triggers to function correctly, they:

B. Need collect tracking code: This is necessary to track user behaviors on websites or in apps, which then inform the behavioral triggers. C. Need catalog data: This information is essential to personalize the messages based on the specific items or services that the customer interacted with, enabling more targeted and relevant communications.

Questions 3

3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)

A. switched off

B. SMS sent to landline number

C. mobile is in another call

D. out of cellular network coverage

E. Low battery

Show Answer More Questions

Correct Answer: BDE

Several factors can cause an SMS message to fail in reaching a user's mobile phone. The three possible reasons include:

B. SMS sent to landline number: If an SMS is directed to a landline number, it will fail because landlines do not receive text messages. D. Out of cellular network coverage: If the recipient's mobile device is out of the range of a cellular network, it won't receive SMS messages until it returns to a covered area.

E. Low battery: If a mobile device's battery is too low or the phone is turned off due to low power, it may not receive SMS messages until it is recharged and turned back on.

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